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The Marketing Mix Matrix

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dc.contributor.authorDann, Stephen
dc.coverage.spatialLiverpool UK
dc.date.accessioned2015-12-10T22:15:26Z
dc.date.createdJuly 5-7 2011
dc.date.issued2011
dc.date.updated2015-12-09T08:16:49Z
dc.identifier.isbn9780956112234
dc.identifier.urihttp://hdl.handle.net/1885/50661
dc.publisherUniversity of Liverpool
dc.relation.ispartofseriesAcademy of Marketing Conference 2011
dc.rightshttps://www.academyofmarketing.org/conference-2011/am2011-conference-programme-documentation..."Please note the papers are entirely in the public domain, and are available to access by the general public." from the publisher cite (as at 10/11/16).
dc.sourceMarketing Fields Forever
dc.source.urihttp://www.academyofmarketing.org/conference/conference.html
dc.titleThe Marketing Mix Matrix
dc.typeConference paper
dcterms.accessRightsOpen Access
local.bibliographicCitation.lastpage6
local.bibliographicCitation.startpage1
local.contributor.affiliationDann, Stephen, College of Business and Economics, ANU
local.contributor.authoruidDann, Stephen, u4323337
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150506 - Marketing Theory
local.identifier.absseo910403 - Marketing
local.identifier.ariespublicationu4024396xPUB208
local.type.statusPublished Version

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