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Return on Investment for Political Marketing

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dc.contributor.authorBell, George
dc.coverage.spatialDunedin, New Zealand
dc.date.accessioned2015-12-10T21:54:11Z
dc.date.createdDecember 3-5 2007
dc.date.issued2007
dc.date.updated2015-12-09T07:24:25Z
dc.identifier.isbn9781877156299
dc.identifier.urihttp://hdl.handle.net/1885/38826
dc.publisherUniversity of Otago
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2007
dc.sourceProceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance
dc.titleReturn on Investment for Political Marketing
dc.typeConference paper
local.bibliographicCitation.lastpage1135
local.bibliographicCitation.startpage1130
local.contributor.affiliationBell, George, College of Business and Economics, ANU
local.contributor.authoruidBell, George, u4053676
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150599 - Marketing not elsewhere classified
local.identifier.ariespublicationu4056370xPUB167
local.type.statusPublished Version

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