Advertisement for Dunlop cord tyres: The shade of the ferns!

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Abstract

An advertisement that incorporates a painting of a motorist and a couple at a waterfall. The text panel suggests that the scene is a fern gully in the hills, possibly the Dandenongs, which was a popular summer retreat for Melbourne residents. On the text panel, a season's greetings box decorated with Xmas bells suggests that this image was used for the 1925 Xmas period. The car has no identifying insignia, but the shape of its front is similar to that of the Australian made Lincoln. The tread pattern of the car's Dunlop "cord" tyres is sharply rendered. The main caption includes: ' When it's near 100 in the shade in the city how one longs for the fresh cool air of the hills, the welcome shade of the fern gullies.'

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Series in the Dunlop Rubber (Australia) Limited collection comprising 16 volumes of advertising material from the period 1910-1938.

Date created

1925

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Restricted until

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